Softricity Logo

Training Hub

For Business Consultants

Offer You'll Sell

Use this visual to remember what you are actually selling: a risk-free way for a business to get a custom-coded website + SEO audit that works like a lead machine.

Offer structure (what you say in order)

๐ŸŽ
HOOK
Free personalised demo website
โžœ
๐Ÿš€
RESULT
More leads, trust, branding
โžœ
๐Ÿช™
TERMS
โ‚น30k ยท 3 yrs ยท 1 yr domain ยท refund safety
Always pitch in this order: First the free demo, then the business outcome, then the price + safety.

What you are selling (in simple words)

A custom-coded website demo + SEO audit that shows how their online presence can become a lead machine.

If they love the demo, they pay โ‚น30,000 for 3 years (server & hosting included + 1 year domain).

If they don't like it even after going live, they have a 1 month full refund window. This makes it a no-risk decision.

Key line: "You only pay if you like it โ€“ and even then you have 1 month to change your mind."
โœ… Say: "We build a free personalised demo for your business." ๐Ÿงฒ Focus: more clients, reliability, trust, branding, lead machine. ๐Ÿง  Remember: it's custom-coded, not a random template. ๐Ÿ›ก๏ธ Emphasise: โ‚น30k covers 3 years (server + hosting) + 1 year domain. โ†ฉ๏ธ Risk reversal: 1 month refund if they don't like it.
Your one-line script to remember: "Ham log aapke business ke liye bilkul free, personalised custom-coded website demo banate hain, saath mein SEO audit, jisse aapko zyada leads, trust aur branding mil sakti hai. Agar demo pasand aaya toh hi โ‚น30,000 mein 3 saal ka setup (server + hosting for 3 years + 1 year domain) โ€“ aur agar live hone ke baad bhi pasand nahi aaya, 1 month ke andar full refund."

๐ŸŽฏ SECTION A โ€” What We Offer (Simple and Clear)

1. Free Personalised Website Demo

  • โœ“ Custom-coded (no templates)
  • โœ“ Built around the client's business
  • โœ“ Mobile + speed optimized
  • โœ“ Includes branding, offers, services, credibility sections
  • โœ“ Designed to function as a Lead Machine

2. Free SEO Audit

  • โœ“ Checks their rankings
  • โœ“ Competitor comparison
  • โœ“ Keyword opportunities
  • โœ“ Website performance score
  • โœ“ Lead capture gaps
  • โœ“ Action plan (simple, easy-to-understand recommendations)

๐ŸŽฏ SECTION B & C โ€” Pricing Structure

๐Ÿ‡ฎ๐Ÿ‡ณ

Indian Clients

โ‚น30,000

for 3 years (domain: 1 year)

โœ“ Hosting (3 years)

โœ“ Server (3 years)

โœ“ SSL (3 years)

โœ“ Maintenance (3 years)

โœ“ Security (3 years)

โœ“ Updates (3 years)

โœ“ Domain (1 year only)

Refund Policy: Refund within 1 month after going live if they don't like it. Refund percentage is subjected to refund policies
๐ŸŒ

International Clients

$1,500 USD

One-time for 3 years

โœ“ Hosting

โœ“ Server

โœ“ SSL

โœ“ Maintenance

โœ“ Security

โœ“ Updates

โœ“ 1-year domain

Refund Policy: Refund within 1 month after going live if they don't like it. Refund percentage is subjected to refund policies

๐ŸŽฏ SECTION D โ€” Why This Offer is a No-Brainer

๐Ÿ›ก๏ธ
Zero financial risk

We do the work first โ†’ they decide later

๐Ÿ“ˆ
More leads & conversions

Website increases leads, branding & trust

๐Ÿ”
SEO clarity

Audit gives them clear action plan

๐Ÿ’ผ
Professional presence

Stand out from competitors

๐Ÿ’ฐ
Fraction of industry cost

Price is way below market rate

๐Ÿค
Trust builder

Refund window builds massive confidence

๐ŸŽฏ SECTION E โ€” What Problems We Solve

Every consultant must memorize this list:

โŒ "I don't get enough clients"
โŒ "My business has low trust online"
โŒ "My website is outdated / doesn't exist"
โŒ "I don't show up on Google"
โŒ "Competitors look more professional"
โŒ "People don't take my business seriously"

โœ… We solve ALL these problems in ONE offer!

Softricity Pvt Ltd ยท Internal visual guide to help you pitch the website demo offer clearly.

Objections & How to Overcome Them

This guide helps you handle objections politely, confidently, and psychologically. Use the exact responses below while talking to clients.

๐Ÿ’ฐ 1. Price Objections

โœ” Clarification: "I completely understand. The good part is โ€” you only pay if you like the demo. And โ‚น30,000 (India) covers 3 full years of hosting, server, security, updates + 1 year domain. $1,500 internationally covers everything for 3 years including domain."

Psychology: Risk Reversal โ†’ Remove fear = Remove objection.

โœ” Clarification: "Totally understandable. That's why we start with a free demo + SEO audit. No payment needed today โ€” decide only after seeing results."

Psychology: Foot-in-the-door โ†’ Start small so client feels safe.

โœ” Clarification: "The pricing is already discounted because we do the entire demo for free first. You only pay if the website is worth much more to your business."

Psychology: Price Integrity โ†’ Builds brand trust.

โœ” Clarification: "Absolutely, cheaper websites exist. But cheap websites don't bring leads or trust. We build a lead-machine website, not a template. It creates branding, clients, and credibility."

Psychology: Value Reframing โ†’ Shift from cost โ†’ business growth.

โฐ 2. Time Objections

โœ” Clarification: "No worries โ€” we only need a few basic details. You don't have to spend time; we handle everything end-to-end."

Psychology: Reduce Effort โ†’ Lower friction increases yes.

โœ” Clarification: "Of course. Before you decide, would you like us to prepare the free demo so you can make an informed choice?"

Psychology: Curiosity + Low Commitment โ†’ They won't say no.

๐Ÿ›ก๏ธ 3. Trust Objections

โœ” Clarification: "Fair question. That's why we work opposite of agencies โ€” we deliver the demo first. You only pay afterwards. There's also a 1-month refund window even after going live."

Psychology: Transparency โ†’ Builds instant trust.

โœ” Clarification: "We offer a 1-month full refund even after delivery. Your decision is completely safe โ€” zero risk."

Psychology: Safety Net โ†’ Removes fear of loss.

โœ” Clarification: "I understand. That's exactly why we changed the model. Agencies take money first; we show results first. You only pay once you love what you see."

Psychology: Contrast โ†’ Demonstrates superiority.

๐ŸŒ 4. Website-Related Objections

โœ” Clarification: "Perfect. Most clients have a website โ€” but not one that builds trust or brings leads. We provide a free SEO audit to show what can be improved, then build a better version."

Psychology: Upgrade Positioning โ†’ Not replacing, improving.

โœ” Clarification: "That's great. The SEO audit will tell us if it's actually converting well, or if you're missing potential clients."

Psychology: Curiosity Gap โ†’ Makes them want to see data.

๐Ÿ“ˆ 5. Results & Lead Generation Objections

โœ” Clarification: "Yes โ€” the entire design is focused on building trust and converting visitors into leads. This isn't a brochure website; it's a lead machine."

Psychology: Outcome Focus โ†’ Results matter more than features.

โœ” Clarification: "It depends on your niche โ€” the SEO audit will show realistic numbers so you can make an informed decision."

Psychology: Truth + Data โ†’ Builds credibility.

๐ŸŒ 6. International Client Objections

โœ” Clarification: "Because it includes 3 years of hosting, security, maintenance, updates, and a completely custom-coded website. Industry average for this quality is $3,000โ€“$8,000."

Psychology: Price Anchoring โ†’ Show how affordable it is.

โœ” Clarification: "Absolutely. But compare after seeing our free demo โ€” that way you're comparing results, not assumptions."

Psychology: Delay + Demonstration โ†’ They won't return to others once they see your demo.

๐Ÿ“ž Cold Call Scripts

Complete scripts for domestic and international calls โ€” follow these word-for-word.

๐Ÿ‡ฎ๐Ÿ‡ณ DOMESTIC (INDIA) โ€” โ‚น30,000 for 3 years

1๏ธโƒฃ Opening (First 7 Seconds โ€” Most Important)

"Hello sir/ma'am, my name is ___ from Softricity.
We're offering a free personalised, custom-coded website demo for your business โ€” no charges at all.
Is this a good time for 20 seconds?"

โœ“ This hook works because:

  • It's benefit-first
  • It's free
  • It asks for permission (reduces resistance)

2๏ธโƒฃ Mini Pitch (20-second Explanation)

"We build a custom website demo based on your business that helps you get more clients, trust, and branding.
You can see the full website before paying anything.
If you like it, the setup is just โ‚น30,000 for 3 years โ€” hosting, server, security, and domain included."

3๏ธโƒฃ Qualification Questions (Choose any 2)

Ask softly, not like interrogation:

  • โ€ข "Do you currently have a website?"
  • โ€ข "Does your current website help you get clients?"
  • โ€ข "Where do your customers usually find you?"
  • โ€ข "Would you like more leads from online?"

These help you determine interest level.

4๏ธโƒฃ Transition to Offer

"Great โ€” based on your business, we can create a free demo website + SEO audit within 2โ€“3 days.
If you like the design, we take it live. If not, no problem โ€” you don't pay anything."

5๏ธโƒฃ Soft Close (Ask for details)

"Shall I take your basic business details so we can start your free demo?"

โ— If They Resist โ€” Quick Responses

โŒ "I'm busy right now."

"Totally fine โ€” it'll take just 30 seconds. We only need a few details; the rest we build ourselves."

โŒ "I already have a website."

"Perfect. Most clients do โ€” but they want something that brings more trust and leads. We'll audit your current website for free and show a better version."

โŒ "Send me something on WhatsApp."

"Sure โ€” I will. Before that, may I ask one quick question so I send the right info?"
(Ask: Do you have a website now? What industry are you in?)

โŒ "Not interested."

"No problem at all. Before I close your file, would you like to at least see your free demo? It might give you ideas for your business."

This converts 15โ€“20% of hard NOs into interest.

6๏ธโƒฃ Final Close

"Perfect sir/ma'am. I just need:

  • โ€“ Business name
  • โ€“ Services
  • โ€“ Location
  • โ€“ WhatsApp number
  • โ€“ Existing website (if any)

That's it โ€” we'll start your free demo."

๐ŸŒ INTERNATIONAL (USA, UK, UAE, etc.) โ€” $1,500 for 3 years

1๏ธโƒฃ Opening (Professional, friendly)

"Hi, this is ___ from Softricity.
We're offering businesses a free custom-designed website demo plus a free SEO audit.
Is this a good moment for a short 20-second explanation?"

2๏ธโƒฃ 20-Second Value Pitch

"We build a fully custom website demo for your business โ€” focused on increasing leads, trust, and conversions.
You get to see the complete demo first, and only if you love it, the full setup is $1,500 for 3 years including hosting, security, maintenance, and domain."

3๏ธโƒฃ Qualification Questions

Ask with confidence:

  • โ€ข "Do you currently have a website?"
  • โ€ข "Is it bringing you consistent leads?"
  • โ€ข "Are you looking to improve your online presence?"

4๏ธโƒฃ Transition

"Great. We can have your free demo + audit ready in 2โ€“3 days.
If you like the demo, we take it live.
If not โ€” no payment required."

5๏ธโƒฃ Closing Ask

"Would you like us to prepare your free demo?"

โ— International Objection Handling (Polished Tone)

โŒ "We already have a website."

"Of course โ€” most businesses do. The question is whether it's generating the leads it should. Our audit will highlight missed opportunities, and the demo shows how it can improve."

โŒ "Why $1,500?"

"Because this includes 3 years of hosting, security, maintenance, updates, domain, and a custom-coded build. Most agencies charge $3,000โ€“$8,000 for the same โ€” and without the free demo."

โŒ "Send me details."

"Sure, I will. To make it relevant, may I ask a quick question โ€” do you have a website currently?"

โŒ "Not interested."

"No worries at all. Would you like to at least see your free demo? It's completely risk-free and might give you fresh ideas."

โœ” FINAL CLOSING STATEMENT (International)

"Great. I just need your business name, services, and website (if any).
We'll prepare your demo."

๐Ÿš€ BONUS: UNIVERSAL REOPEN SCRIPT

When they hang up early โ€” Send via WhatsApp:

"Thanks for your time!
As mentioned, we offer a free personalised website demo + SEO audit.
You only pay if you love it (โ‚น30,000 India / $1,500 International).
Shall I begin your demo?"